Editorial Ethos
Our guiding principles for creating thoughtful content at the intersection of technology, culture, life, and branding.
Why an Ethos Matters
In a world flooded with information, Daddieshinor is committed to clarity, depth, and intellectual honesty. Our ethos defines how we approach every piece of writing — not as content, but as thoughtful exploration.
We believe in asking quiet questions that others overlook, seeking meaning over hype, and respecting our readers' time and intelligence.
Core Principles
- Depth Over Speed: We prioritize understanding and long-term thinking over being first. No hot takes — only considered perspectives.
- Intellectual Honesty: We present facts clearly, acknowledge uncertainties, and avoid sensationalism. If something is complex, we say so.
- Reader-First Approach: Every piece is written for people who value substance. No ads disguised as content, no clickbait.
- Inclusivity and Diversity: Drawing from African and global viewpoints, we amplify underrepresented voices in tech, culture, and branding.
- Transparency: Sponsored content is clearly labeled. Our opinions are our own, grounded in research and experience.
How We Create Content
Every essay, analysis, or note starts with curiosity. We research thoroughly, draw from diverse sources, and edit rigorously to ensure clarity and impact.
Founded by Shina Hustlé (@Aaytriple), Daddieshinor is a personal yet collaborative space — open to contributions that align with our ethos.
Our Commitment to You
We promise writing that respects your intelligence and time. If something doesn't meet this standard, we won't publish it.
Have thoughts on our ethos or suggestions? Reach out →